Report by Michael Färber (2023)

The significance of non-verbal presentation, particularly through our choice of clothing, is often underestimated. It is not about following fashion trends, but rather about choosing clothes that reflect our personality and the impression we want to convey.

In the workshop Type and Style Consultation for Scientists, the participants learned all about nuances and developed a deeper understanding of color and style. The workshop was designed to offer personalized advice and demonstrated how specialized style advice can have a transformative effect. Participants underwent a color style analysis where they matched their clothing choices with a scheme. Through the lens of established color theories, participants learned the impact of colors and their combinations on one’s image and how they can be used strategically to enhance or mute certain features. For example, the selection of classic, elegant colors like black, white, or navy can project authority, cleanliness, and competence, making them ideal for formal business environments. Conversely, dynamic colors like red or yellow, while vibrant and attention-grabbing, may need to be used sparingly in professional settings due to their potential to convey unintended messages.

Essential aspects such as the correct fit of a shirt, the selection of suitable glasses, and the ability to match shoes and pants were also covered. Beyond clothing, the workshop also provided general advice on behavior and appearance, especially in front of an audience. The overarching message was clear: a well-thought-out wardrobe is a crucial tool for effective personal and professional representation.